1967 July 29
Vol. 79 No. 30
Merson's 'Invention' Radio Spot Clicking
Short article on page 3 and photo on page 16, related to Hagstrom guitars ad campaign. More on this campaign read at hagstromguitars.com.
Merson's 'Invention' Radio Spot Clicking (page 3)
NEW YORK—A radio promotion campaign by Merson Musical Products Corporation has met with thumping success, according to company officials.
The effort, in cooperation with stations WOR-FM, New York; WFIL, Philadelphia and WRKO, Boston, featured a one-minute commercial using the music of Verve Records' Mothers of Invention with a message from the group`s leader, Frank Zappa. The message invited listeners to write the station for a full-size poster of the combo and information about the Hagstrom guitar
line, which is used by the Mothers.
Post cards informed the listener that he could pick up his free poster at his nearest Hagstrom dealer, whose name and address were printed on the card.
To date, there have been some 15,000 responses, and dealers throughout the promotion program area say that many of these have become customers.
Merson vice-president Bernard Mersky said this program is the first in a series of Merson consumer-oriented promotion programs. The program was launched a few months ago and will run at least a few more months, Mersky said.
Photo on page 16
FRANK ZAPPA, leader of Verve's Mothers of Invention, is seen with Bernard Mersky, vice-president, Merson Musical Products, with whom the artist has just signed a promotion and advertising contract. Merson distributes the Unicord line of amps, guitars, combo organs and other pop musical merchandise.
1968 February 24
Vol. 80 No. 8
1971 September 4
Page 2: Zappa Suing 2 Magazines
LOS ANGELES - Frank Zappa is suing Playboy and Esquire for $4 million, changing an unauthorized likeness of the Mothers of Invention leader appeared in a psychedelic-type illustration collage for a Dexter Funky Shoes ad which ran in both magazines November, 1970.
The suit filed in Los Angeles Superior Court stated that the misleading implication Zappa was endorsing the shoes had irreparably damaged his reputation and right for privacy.
Page 53: Fillmore East - June 1971 ad.
Frank Zappa has finally made the movie he's been trying to get off the ground for years. "200 Motels" features the spectacularly far-out electronic visual effects possible with Technicolor's videotape-to-film Vidtronics process ... colors flowing into each other as a scene progresses and sudden dissolves of the characters into geometric forms. (read more)
1977 March 5
Discreet Zaps Suit Over Zappa Tapes
By John Sippel, p 23
1977 November 5
Zappa Zaps WB, Discreet Over Album
By John Sippel, p 16
1986 March 22
Sony's Stickering Plans Come Unglued
By Jim Bessman, p 46
RIAA Rep Picks Zappa to Fight Porno Bill, But It's News to Association
By Bill Holland, pp 4, 84
1990 May 19
Frank Zappa's Crusade – 25 Years And Counting
By Drew Wheeler, pp 3, 10, 13
Cucamonga Science And Beyond
By Drew Wheeler, pp 4, 14
Just Plain Folks
By Drew Wheeler, p 6
Zappa: Leading The Way In Digital & CD Technologies
By Jim Bessman, p 12
We Are What We Watch
By Drew Wheeler, p 14
1993 December 18
Vol. 105 No. 51
Zappa, A Man Who Knew No Boundaries
By Drew Wheeler, pp 8, 131
1995 April 8
Vol. 107 No. 14